LG Radio Optimism
Music is powerful stuff! We developed a platform that allows you to send a custom song to your loved ones. Fred Scott shot a beautiful film showing it in action, all about a mom who loves the kelp. You can check out Radio Optimism and create your own song here.
Agency: TBWA\Chiat\Day NY
ECD: Walt Connelly
CD: Tom Madden
CD: Morgan Hinds-Shorlad
Sr. Copywriter: Zach Schweikert
Sr. Art Director: Jill Archibold